Funny Differences Between Full-Time Jobs and Freelance
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People y'all know or have never met however are googl'ing you. Let'southward face information technology, you're even google'ing yourself! At the end of 2007, the Pew Internet Enquiry Team plant that 47% of people search for information about themselves online (Self-Googling), which was more than than double five years ago. It'southward a pretty safe bet that percentage has climbed to over fifty or 60% by this year.
Some people might can information technology ego-surfing, only it'south actually a good practice to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to acquire more than about yous. Hiring managers want to see if you have a clean record in Google, which is your permanent record because every motion you brand (yes fifty-fifty a blog comment) is stored in that location forever. Earlier I went on a second date once, the daughter Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing it correct at present and see what you get.
In that location is no hiding from Google!
Google keeps track of just about everything you exercise on the internet. Information technology patrols and captures your online behavior, such equally when you post on your blog, tweet using Twitter, bring together social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking almost you, which means that Google has a consummate picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to find out everything almost you when they grow older. "Mom, look what I just found out nearly Dad in Google." Your personal brand can't hibernate from Google. At that place is one major exception to this though.
Common names
If your name is common, such every bit Mike Smith, then it volition be very hard to own your Google results. There are over 54 one thousand thousand results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the pinnacle ten results, that may be achievable, if you either become very famous or work extremely hard at edifice content each and every day for your entire life. At the age of sixty you might detect out that Google changed their algorithm and you'll lose all that hard piece of work. The signal existence is that you'll have to differentiate your proper name in society to rank high. I typically recommend y'all use your centre name or a nickname in this example. The worst instance scenario is that you modify your name completely ;).
Glory names
Celebrities are very fortunate because they become mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your blog posts about these celebrities will never end upwardly on the meridian twenty results for their name unless you are Perez Hilton. If your proper name is the same as a celebrities, you are in large trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, you lot don't stand a chance. If yous are stuck with a glory name, I suggest that you build your brand around an area of your expertise or interest and connect it to your brand name.
Unique names
While growing upwardly, you lot might have been made fun of people of your unique name because it was "different." Although you were ostracized and made fun of, correct now you get to laugh at everyone else! With a singled-out name, you are able to easily manipulate the results for your name on search engines. When you go to your loftier school reunion and meet your friends, you'll go the concluding express mirth considering you can exist visible and control perceptions, while they simply cannot. When y'all Google your name, whether you lot have results that reflect your brand, yous'll see how difficult it volition exist to rank high for it or not. Depending on the competition, information technology may take you a few days or a few months. Over time, if y'all work very hard, you'll ain the top 10 results for your name.
In my next mail service, I'll talk about what you lot can do to proceeds control over your Google results and let your personal brand shine through.
Featured photograph credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/491035/hilarious-differences-between-working-full-time-and-freelance
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